The Advisory · For leaders and creators
A senior seat at your table.
Eleven years brand-side, choosing which creators got the deal and building the programs around them. Founders and brand teams bring Nicole in as a fractional CMO. Creators and talent managers hire her to see it from the brand side.

11+Years brand-side
16,100+Applicants for 154 roster spots
75+Brand campaigns
$1M+Sponsorship sold
Who The Advisory is for
Is this you?
- A founder who has outgrown running marketing alone
- A brand between CMOs, or not ready for a full-time one
- An in-house team launching a creator program
- A creator who wants better brand deals, not just more followers
- A talent manager who wants an inside look at how brands select talent, and what they are really thinking


Ways to work together
Start small. Or go deep.
Every option starts with a short call so we match you to the right one.
Instagram Audit+
A written review of your profile, content and bio, with clear next steps. Add a review call if you want to talk it through.
One time
Inquire
One time
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1:1 Strategy Call+
One focused hour on your brand, your brand deals or your content, with a plan before the call ends.
One hour
Inquire
One hour
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Coaching Package+
Monthly coaching for creators and talent managers who want better brand deals and a clear plan.
Monthly
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Monthly
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Consulting+
Fractional CMO+
Speaking and workshops+
Nicole has spoken atInvite Nicole to speak







The proof
She built one of retail's largest creator ecosystems.
16,100+ creators have competed for 154 roster spots in the program Nicole designed for a Fortune 500 retailer. That is the brand-side view you get in every session.
Read the case studyFAQs
Good questions.
I only have a small following. Is this for me?+
Yes. Brands increasingly pick smaller creators with the right audience and a clear point of view. That is exactly what we work on.
Do you manage talent or take a commission?+
No. This is advisory and coaching, not management. You keep your deals and your manager.
Can you film my content too?+
Yes. Filming runs through The Studio and can be combined with strategy.
How does fractional CMO work?+
A set number of days each month, scoped to your stage, with clear outcomes.

Now booking 2027
REQUEST A discovery call.
Tell us who you are and what you want from your next year. Nicole reads every inquiry.