Case study · Creator ecosystem · 2021 to 2026

A Fortune 500 retailer

Built brand-side by Nicole before MARCETING HOUSE: an employee creator pilot that grew into one of retail's largest ambassador ecosystems.

A wrapped PR package ready to ship to creators
The challenge

Great creators. No system.

The brand wanted authentic creator content at scale, but one-off influencer campaigns ended the day the posts went live. Nothing compounded.

What we built

An ecosystem, not a campaign.

  • The long-term vision, program model and 12-month roadmap
  • The application and selection process for thousands of applicants
  • Year-round programming, creator education and community
  • PR mailers, trend boxes and custom merchandise
  • Retail media partnerships with national brands
  • A five-day orientation experience for each new class
The results
0.5%Acceptance rate in 2026: 11,000 applications for 60 spots
16,100+Applicants for 154 roster spots over four years
$6.4M+EMV, 2025 to August 2026
66M+Organic views, 2025 to August 2026
The work
An event table with a menu card, phone and sunglasses
Light and shadow on a wooden floor
Iced drink and notebook on a table
Abstract glass texture in black and white
Nicole Marcus seated on a panel stage
Now booking 2027

LET'S BUILD yours.

Now booking 2027. New partnerships need about three months to onboard, so the best time to talk is now.

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